PROVO FARMERS MARKET

From Nutrition Science to “Sinful Food”

From Nutrition Science to “Sinful Food”

Meet Chris and Cali Lee, the husband-and-wife team behind Sinful Food, who have turned a passion for cooking into a market staple since 2023. With Chris’s 30-year background in the nutritional industry, the Lees are proving that healthy eating can still be indulgent by pairing their signature seasonings and balsamics with local produce. Discover how this duo is using collaboration and food science to bring a "phenomenal energy" to the market.

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