Utah Valley Christkindlmarkt VENDORS WANTED!
The Vision for Our First Utah Valley Christkindlemarkt with up to 150 Vendors, a Performance Stage, and Character Visits.
Vendor Selection & Aesthetic Guidelines
The Utah Valley Christkindlmarkt brings the enchantment, warmth, and timeless tradition of classic European Christmas markets (Christkindlmärkte) to our local community. Inspired by historic holiday markets in Germany, Austria, and Switzerland, our goal is to transport visitors to an Old-World winter wonderland filled with festive aromas, glittering warm lights, handcrafted treasures, and joyful holiday music.
We are curating a highly selective market of artisans, culinary creators, and craftspeople who can contribute to this authentic European festive atmosphere.
What We Are Looking For
To increase the authenticity and nostalgic magic of a traditional Christkindlmarkt, we seek vendors whose offerings and booth presentations reflect European holiday traditions, artisanal quality, and festive charm.
Vendors that do not meet the below priorities will still be considered in a juried approval process.
1. Traditional European & Winter Foods
Food and drink are at the heart of the Christkindlmarkt experience. We are actively seeking culinary vendors who prepare classic European winter treats on-site or sell high-quality packaged holiday specialties:
Warm Hot Delicacies: Fresh-grilled Bavarian bratwurst, landjäger, raclette cheese melted over crusty bread, savory crepes, pretzels (Laugengebäck), and pierogies.
Sweet European Treats: Cinnamon-roasted nuts (Gebrannte Mandeln), gingerbread cookies (Lebkuchen), German stollen, Belgian waffles, churros, Austrian pastries, marzipan, and chimney cakes (Kürtőskalács).
Festive Beverages: Spiced warm cider, rich European hot chocolate with fresh whipped cream, winter herbal teas, and warm spiced fruit punches (Kinderpunsch).
2. Handcrafted & Artisanal Gifts
We prioritize vendors offering unique, handmade items crafted with care and skill. Products should feel like heirloom-quality gifts suitable for the holiday season:
European Wood & Glass Crafts: Hand-carved nutcrackers, incense smokers (Räuchermänner), wooden nativity scenes, traditional pyramid carousels, and mouth-blown glass ornaments.
Cozy Winter Wear & Textiles: Hand-knit wool sweaters, felted mittens, woven scarves, embroidered linens, and cozy sheepskin or leather goods.
Artisanal Decor & Gifts: Hand-poured beeswax candles, cold-process soaps, botanical bath products, handcrafted pottery, wooden toys, and fine jewelry.
3. Specialty Packaged & Pantry Treasures
Ideal for holiday gifting or holiday entertaining tables:
Small-batch local honeys, spiced fruit jams, gourmet mustards, artisanal cheeses, cured meats, specialty olive oils, hand-crafted chocolates, and European holiday baking kits.
Booth Aesthetic & Atmosphere Requirements
The visual charm of the market is just as essential as the items being sold. All vendors accepted into the Utah Valley Christkindlmarkt are expected to align with our Old-World Alpine aesthetic.
Booth Structure
Vendors will be required to purchase a specific booth setup for this event (description included in application).
Brightly colored pop-up tents (e.g., bright blue, neon, red plastic).
Lighting
Warm white fairy lights, lanterns, candle-lit displays, or Edison bulbs.
Harsh fluorescent lighting, cold white LED strips, or flashing neon signs.
Decorations
Evergreen garlands, pinecones, burlap, plaid/tartan accents, wooden crates, and festive holiday greenery.
Minimalist modern displays, bare plastic tables, or off-theme commercial banners.
Signage & Dress
Wooden or chalkboard signage with serif/calligraphic lettering. Traditional or warm winter attire (aprons, wool hats, alpine accessories).
Printed vinyl banners, plastic price tags, or casual branded athletic wear.
Vendor Categories Not Suited for Christkindlmarkt
To preserve the festive theme and support independent artisans, the following types of vendors will not be approved:
Commercial resale items or mass-produced trinkets imported for bulk distribution.
Multi-Level Marketing (MLM) businesses or franchise services.
Modern electronics, plastic gadgets, or non-seasonal flea market goods.
Vendors using unadorned plastic folding tables without decor to match the theme of the event.
Application & Review Process
Applications are reviewed on a rolling basis by our juried curation committee. Acceptance is based on product quality, uniqueness, relevance to the European holiday theme, and booth display plan.
Application Deadline: November 1, 2026
Event Location: Historic County Courthouse - 51 South University Avenue, Provo
Event Dates: Thursday December 10, Friday December 11, Saturday December 12
Setup: Vendors can begin setting their booths up on Wednesday, December 9
Event Times: 12pm - 9pm daily
Booth Fees
Vendor fees are to be paid in full by November 8, 2026. Fees received after November 8, 2026 will incur a late fee of $50. Failure to pay vendor fees by November 15, 2026 may result in a forfeiture of Vendor spot. Booth pricing will be based on the type of booth you're assigned. You may request a specific booth type but we cannot guarantee that you will be assigned the booth type requested. Some booth types will be limited in number. We are offering 4 types of booths:
Premier Anchor | The Flagship Experience
Designed for vendors demanding maximum exposure. Positioned at the absolute epicenter of festival crowds alongside central attractions.
Showcase
Positioned directly along high-density main thoroughfares adjacent to the stage, Santa queue, and warming hubs.
Select | Standard Outer Aisle
Standard 10x10 level-ground space along outer market perimeter aisles.
Value/Petite | Entry-Level Baseline
Compact 8x8 footprint tucked into perimeter corners or variable terrain.
Booth pricing will be based on the type of vendor you are:
Artisan
Value/Petite $350
Select $450
Showcase $525
Premier Anchor $700
Packaged Food
Value/Petite $400
Select $525
Showcase $650
Premier Anchor $800
On-Site Food
Value/Petite $550
Select $675
Showcase $725
Premier Anchor $950
Food Truck $1,000
Vendor Requirements
Vendors will be required to have event insurance to participate. If you don't already have event insurance you may purchase it here: https://www.actinsurance.com/event-insurance
Vendors will be required to purchase or provide a specific canopy setup for this event. We HIGHLY recommend waiting until you've been approved to purchase this setup. Setup must include a white/silver aluminum frame, a white canopy topper, and at least 3 white walls, .
8x8 Booth Setup: https://crown-outdoor.com/collections/commercial-canopies/products/crown-shades-8x8-commercial-pop-up-canopy-tent-with-4-sidewalls?variant=46403258155146
If you have questions regarding product eligibility or booth design ideas, please contact our vendor coordination team via email at pfarmersmarket@gmail.com.
